Lex and Jong is a passion that started with necessity. I have struggled to balance my acne-prone and sensitive skin for most of my life but a few years ago, I began to get large, inflamed red patches that spread all over my face. Choosing to not use conventional options that included steroids, hydrocortisone, or drugs that could affect the immune system, I began to look deeper into many "clean" beauty lines for solutions. Surprisingly, it was difficult, even within lines marketed as gentle for very stressed or sensitive skin, to find alternatives that did not contain ingredients that are proven irritants and skin sensitizers - such as natural or synthetic fragrances. There are simply no beneficial reason for including ingredients that have high potential harm to skin beyond marketing and product perception reasons. 

Psoriasis & skin irritation photos - Why I started Lex & Jong

My skin got so bad, the scales and red patches couldn't even be hidden with full-coverage makeup, and the increasing stress that went along with it did not help. This was the motivation to use my experience and knowledge that I gained from over two decades of work with skin professionals and diverse clients as an esthetician to create something that I couldn't find. I knew in order to help skin heal, I needed to completely eliminate ingredients with high skin-sensitizing potential that are commonly used in both traditional and "clean" beauty. Gradually detoxing my skin with formulations stripped down to necessities helped to not only calm my flareups, but gave me comfort and clarity that I have not seen or felt in a long time. 

Up to this point, I had never seriously entertained the idea of starting a product line. Even though I knew it would involve many aspects that were far out of my comfort zone, I knew I had to put myself out there to help others. The idea for Lex and Jong was born. 

science and nature in skincare for sensitive skin


My main mission for Lex and Jong is to provide simple yet effective solutions that meet high standards for performance made with safer standards for even the most sensitized and delicate skin.  Unlike what many may be used to, it's not about a quick, temporary attack on symptoms but about working towards skin health from the outside in by taking care of improving skin barrier and communication systems.  

To do this, I start by eliminating commonly used irritants and cheap fillers that can cause skin stress. In their place are nutrient-rich ingredients with therapeutic concentrations of vitamins, minerals, and fatty acid profiles specifically combined for potent, synergistic performance. 

Read more about our Formulation Standards



My name is Brendan Vartan, a cosmetologist (esthetician, makeup artist, hair stylist, and nail technician) for more than 23 years. My passion for beauty began around the age of 12 when I began my battle with acne and later on, I was also diagnosed with psoriasis. In my personal case, the prescriptions and conventional products that promised results either made very little difference or made my conditions worse. Even today, marketing encourages people to use harsh exfoliants and multiple products that lead to over-stressing and over-stripping of the skin - leaving it more vulnerable to environmental damage. It's instant gratification that does harm long-term. I have seen it too many times, both personally and through my clients' concerns. Taking a different approach, I am committed to creating safer products that can provide visible results while focusing on skin healing and repair for even very, reactive, sensitive and sensitized skin.

Brendan Vartan esthetician makeup artist and founder of Lex and Jong

What started out as personal skin struggles that affected my self-confidence and how I interacted with the world, became a mission to help others from having to go through what I went through. To me, beauty is not frivolous. How one feels when looking in the mirror can truly affect one's confidence and how one expresses her/himself to the world. It is my hope that Lex and Jong will help to create this important balance of calmness and strength for you, both inside and out. 

Mentor Paul Starr makeup artist for Rachel Weisz and Britney Spears


The name Lex and Jong came about because when I first began my career, one of the first things my parents told me was that no matter what you do, to never cut corners and to put the benefit of your clients first. When you help people achieve their goals and have genuine care for them, you will love what you do and everything else will fall into place. It's the people and values that are important. This has always stayed with me. I named this line after them as I wanted to be reminded of this every time I pick up a Lex & Jong product.

Lex and Jong inspired beauty

It's never too late to start on a path to healthier beauty. Beauty has no boundaries and our products can benefit and be enjoyed by beauties of all ages, ethnicities, and gender identities. I am fully committed to making a difference for you and labor on each decision to make sure Lex and Jong is worthy of your trust. Each of us has a story, and I am beyond excited to hear and read about your personal experiences and results.