We make products with the long-term health and strength of skin in mind. This means we make products free from many ingredients that have been proven to have high potential to harm skin by causing inflammation or breaking down skin barrier - based on research - not arbitrary scare tactic-based definitions of "clean" or "natural". 


We believe that effective beauty should be simple and create products that are effective while eliminating the need for unnecessary steps and extra potential sensitizing ingredients for skin.

Skincare science rooted in power of plants and ayurveda


It's not enough to create products isolated from the world we live in. Everything we do has an impact. This is why 

  • we use packaging and shipping supplies that are recyclable / biodegradable
  • if we are able to get all required information on our packaging, we don't include extra packaging.
  • we work with local suppliers as much as possible even if it means higher costs for us to limit carbon footprint.
  • we work with suppliers who employ sustainable methods and do not use unsustainable palm-derived ingredients. 
environmentally-friendly, sustainable, cruelty-free, vegan beauty


Our animal friends also help to make this a more beautiful world.

As an animal lover, it is important that Lex & Jong products do not contain any animal-derived ingredients and that these products not be tested on animals at any point of production. You will not see Lex and Jong sold in countries that require animal testing. Our sweet rescue family member, Ludwig von Cat (below) - who has sensitive and reactive skin himself and has a special diet for it - is our official ambassador for our strict adherence to vegan and cruelty-free standards. Follow our Instagram and Facebook @lexandjong to see more of our Cat Executive Officer in action.

Ludwig von Cat, a Flat face exotic shorthair white cat, for vegan and cruelty-free beauty